Online Library > Site Links > Internet Marketing
Flipping Websites for Fun and
by Enrique de Argaez - MBA, webmaster
The Internet keeps growing every day in number
of users, and also in the number of websites. Just take a look at the number
of domains in the United States: 514,555 new domains created in the last 24 hours
(12-12-2007); 139,070 domains transfered in the last 24 hours; and 96,541,906
domains are active ( .com, .net, .org, .info, .biz, and .us) in the United States,
according to the domaintools.com website. This means that as the Internet matures,
a lot of new business opportunities spring up all the time.
The fate of any new website is an enigma in the beginning. Some websites will succeed,
while other websites will fail. The truth is that the majority of websites fail, and
many do not earn any money at all for their owners. People with an entrepreneurial spirit,
as well as the necessary know how, have found a money making opportunity renovating
failed websites. This business is called website flipping and offers the possibility
of making a quick profit.
Always bear in mind that any website can be improved and optimized for better results.
If you have the knowledge and the know-how, as well as the patience for performing
trial and error work, and if you are willing to make a small investment, you can
receive good benefits from this new Internet activity. So read on and
pay attention to how flippers do it. With this business opportunity you could
earn a quick profit in the process of flipping websites for fun and profit.
The trick is to design a website that will grab the visitor's attention without
allowing his or her mind to wander even for a second. Or worse: Making a mistake
in the copy (texts) that will turn her or him off entirely -- and cause your
website to be instantly tossed into the nearest virtual trash can.
In a very real sense, there are two ingedients that determine the success and
the price of any website. The first ingedient is the care and knowledge taken
in the website design, the second ingredient refers to website traffic.
Every word, every sentence and paragraph of the web copy represents the chance
to either intensify the website earning potential ... or to completely lose
the capacity to monetize the website. The other design elements are also
important, but to a lesser degree. The copy must include attention grabbing
words and the famous "call to action" for the readers or visitors.
There are three unforgivable sins that you must be aware of and avoid when
flipping a website. Avoid the following three unforgivable sins when crafting
your website renovation projects, besides the web copy:
1) Website color combinations...
2) Website navigation and structure, and
3) Website keyword selection...
By following the seven simple steps below, you can start on the way
to earning good money flipping websites for fun and profits:
Step Number 1: Keep Your website Logically Organized.
Humans are NOT logical animals. But when reading or learning,
they generally require that the material be presented in a clear,
logical way. That generally means starting at point "A" ...
progressing to point "B" ... moving on to point "C" ... and so
on, until you have reached your ultimate conclusion.
To do that, you must build your website
logically and methodically -- much like a mason builds a brick
wall. You must lay a solid foundation of content and then build
upon each completed paragraph with the next ... brick by
brick ... in a logical order, proving your selling points.
Ask yourself, "What must my reader know first ... second ...
third ... and so on, in order to conclude that this website
offers the opportunity of a lifetime?"
Step Number 2: Keep the Visitor Moving.
When a reader's eyes first fall upon your website, a little
stopwatch starts ticking in his head. If at any point, he feels
you're not moving along quickly enough, you will lose him.
Create a dynamic flow of information in your website navigation. Selling
is a process with multiple steps, don't forget this when writing the texts.
This is absolutely essential for obtaining conversion. There are three
ways to do it ...
A) Creating and following a "chain of logic" outline helps a lot
in this regard -- by ensuring that you make each point once, then
move on. If prospects feel like you're going back over stuff you
already covered, any sense of momentum you may have established
is instantly destroyed.
B) Check the momentum of each draft paragraph by reading it aloud. Mark
the places where you -- as a reader -- begin to become distracted
or bored. Once again, highlight any sections that begin to lose
you. Each of these sections will kill readership and response. If
they're still there in the final draft. Edit them or delete
C) Making each section of copy shorter than the one before is a
great way to create momentum. For example -- let's say you have
to make ten selling points in order to complete the sale. You
could spend 1 1/2 pages making your first point ... 1 page
making your second ... 3/4 of a page making your third ... 1/2
page making your fourth ... and then wrap up the final six points
in a series of bullets covering a single page.
Rule Number 3: Keep Your Website Simple.
Never ask your prospect to work in order to figure out what
you're saying. Two-dollar words, esoteric references and complex
sentences are killers in any website. Subtlety, nuance and
complexity are for poets -- NOT for Internet marketing!
Try to limit yourself to one complete, clearly presented sales
benefit per sentence. When you connect two benefits in a sentence,
make sure they connect directly and clearly with each other. Also be
sure to avoid inserting undeveloped or underdeveloped thoughts in
sentences or paragraphs. They're like little boobytraps in the
website. They stop readers cold.
Rule Number 4: Keep the Website Hype-Free.
Readers should feel as though they're getting good value in
return for the number of words they're made to read. Your
challenge is to never use three words when two will do the job
and to avoid the hype. Selling is a process of credibility.
Here are four ways to say more with less:
A) Use more precise word choices: When you fail to use the words
that most precisely and accurately communicate a thought, you
wind up using five, six or even ten words instead. When searching
for the most precise words, checking synomyms in a thesaurus often
gives you the answer.
B) Eliminate unnecessary words: Here again, reading copy aloud
really helps. Much of the time, for example, the word "that" is
totally unnecessary. When in doubt, leave it out!
C) Avoid unhelpful repitition: Avoid repetition of key sales points --
a USP or major benefit, for example -- is a beautiful thing.
Repeating minor thoughts only slows the copy and bores the
D) Figures of speech can help you say more, faster: If a
pictures is worth a thousand words, metaphors, similes, and other
figures of speech are as well. Include helpful photographs, drawings,
and sales material to decorate the website and at the same time to
help the sales process.
Rule Number 5: Keep Your Website Believable.
Your reader is already skeptical. Making grandiose claims that
you can't (or don't) prove beyond the shadow of a doubt will only
confirm what he or she already suspects: That you're full of
beans. And this will get your website eliminated with the famous
"click of death" from the visitor.
Rule Number 6: Keep Your Website Engaging.
One of the fastest ways to lose your prospect's attention is to
fail to focus on his favorite subject: HIM or HER! The word "You"
has been called the most powerful word in the English language --
and for good reason. Finding ways to personalize the report --
applying each passage as if had been written for the reader -- is
a key to keeping her or his attention.
Rule Number 7: Avoid Unintended Impressions and Interpretations.
Here's where insisting that others read your website copy can pay
huge dividends. By the time you're ready to stick a fork in your
new website sales promotion, you can almost recite it word for word --
frontwards and backwards. That means you're too close to the
text (copy) to catch things that may be misread ... even things that
may raise objections or implant an erroneous impression in the
Website Traffic and Conversion: Your website is only one of the
many million websites in the Internet competing for the online buyer's attention.
And that makes it essential to get downright obsessive about getting focused
traffic and converting that traffic into true buyers. This subject is covered
in the second part of this article, to be published very soon. Stay tuned
to our blog.
Yes ... it takes work, it takes time, and it takes money to flip a website.
But do it right, and the rewards can be very satisfying.