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Flipping Websites for Fun and Profits
by Enrique de Argaez - MBA, webmaster

The Internet keeps growing every day in number of users, and also in the number of websites. Just take a look at the number of domains in the United States: 514,555 new domains created in the last 24 hours (12-12-2007); 139,070 domains transfered in the last 24 hours; and 96,541,906 domains are active ( .com, .net, .org, .info, .biz, and .us) in the United States, according to the website. This means that as the Internet matures, a lot of new business opportunities spring up all the time.

The fate of any new website is an enigma in the beginning. Some websites will succeed, while other websites will fail. The truth is that the majority of websites fail, and many do not earn any money at all for their owners. People with an entrepreneurial spirit, as well as the necessary know how, have found a money making opportunity renovating failed websites. This business is called website flipping and offers the possibility of making a quick profit.

Always bear in mind that any website can be improved and optimized for better results. If you have the knowledge and the know-how, as well as the patience for performing trial and error work, and if you are willing to make a small investment, you can receive good benefits from this new Internet activity. So read on and pay attention to how flippers do it. With this business opportunity you could earn a quick profit in the process of flipping websites for fun and profit.

The trick is to design a website that will grab the visitor's attention without allowing his or her mind to wander even for a second. Or worse: Making a mistake in the copy (texts) that will turn her or him off entirely -- and cause your website to be instantly tossed into the nearest virtual trash can.

In a very real sense, there are two ingedients that determine the success and the price of any website. The first ingedient is the care and knowledge taken in the website design, the second ingredient refers to website traffic.

Every word, every sentence and paragraph of the web copy represents the chance to either intensify the website earning potential ... or to completely lose the capacity to monetize the website. The other design elements are also important, but to a lesser degree. The copy must include attention grabbing words and the famous "call to action" for the readers or visitors.

There are three unforgivable sins that you must be aware of and avoid when flipping a website. Avoid the following three unforgivable sins when crafting your website renovation projects, besides the web copy:

1) Website color combinations...
2) Website navigation and structure, and
3) Website keyword selection...

By following the seven simple steps below, you can start on the way to earning good money flipping websites for fun and profits:

Step Number 1: Keep Your website Logically Organized.

Humans are NOT logical animals. But when reading or learning, they generally require that the material be presented in a clear, logical way. That generally means starting at point "A" ... progressing to point "B" ... moving on to point "C" ... and so on, until you have reached your ultimate conclusion.

To do that, you must build your website logically and methodically -- much like a mason builds a brick wall. You must lay a solid foundation of content and then build upon each completed paragraph with the next ... brick by brick ... in a logical order, proving your selling points.

Ask yourself, "What must my reader know first ... second ... third ... and so on, in order to conclude that this website offers the opportunity of a lifetime?"

Step Number 2: Keep the Visitor Moving.

When a reader's eyes first fall upon your website, a little stopwatch starts ticking in his head. If at any point, he feels you're not moving along quickly enough, you will lose him.

Create a dynamic flow of information in your website navigation. Selling is a process with multiple steps, don't forget this when writing the texts. This is absolutely essential for obtaining conversion. There are three ways to do it ...

A) Creating and following a "chain of logic" outline helps a lot in this regard -- by ensuring that you make each point once, then move on. If prospects feel like you're going back over stuff you already covered, any sense of momentum you may have established is instantly destroyed.

B) Check the momentum of each draft paragraph by reading it aloud. Mark the places where you -- as a reader -- begin to become distracted or bored. Once again, highlight any sections that begin to lose you. Each of these sections will kill readership and response. If they're still there in the final draft. Edit them or delete them.

C) Making each section of copy shorter than the one before is a great way to create momentum. For example -- let's say you have to make ten selling points in order to complete the sale. You could spend 1 1/2 pages making your first point ... 1 page making your second ... 3/4 of a page making your third ... 1/2 page making your fourth ... and then wrap up the final six points in a series of bullets covering a single page.

Rule Number 3: Keep Your Website Simple.

Never ask your prospect to work in order to figure out what you're saying. Two-dollar words, esoteric references and complex sentences are killers in any website. Subtlety, nuance and complexity are for poets -- NOT for Internet marketing!

Try to limit yourself to one complete, clearly presented sales benefit per sentence. When you connect two benefits in a sentence, make sure they connect directly and clearly with each other. Also be sure to avoid inserting undeveloped or underdeveloped thoughts in sentences or paragraphs. They're like little boobytraps in the website. They stop readers cold.

Rule Number 4: Keep the Website Hype-Free.

Readers should feel as though they're getting good value in return for the number of words they're made to read. Your challenge is to never use three words when two will do the job and to avoid the hype. Selling is a process of credibility. Here are four ways to say more with less:

A) Use more precise word choices: When you fail to use the words that most precisely and accurately communicate a thought, you wind up using five, six or even ten words instead. When searching for the most precise words, checking synomyms in a thesaurus often gives you the answer.

B) Eliminate unnecessary words: Here again, reading copy aloud really helps. Much of the time, for example, the word "that" is totally unnecessary. When in doubt, leave it out!

C) Avoid unhelpful repitition: Avoid repetition of key sales points -- a USP or major benefit, for example -- is a beautiful thing. Repeating minor thoughts only slows the copy and bores the reader.

D) Figures of speech can help you say more, faster: If a pictures is worth a thousand words, metaphors, similes, and other figures of speech are as well. Include helpful photographs, drawings, and sales material to decorate the website and at the same time to help the sales process.

Rule Number 5: Keep Your Website Believable.

Your reader is already skeptical. Making grandiose claims that you can't (or don't) prove beyond the shadow of a doubt will only confirm what he or she already suspects: That you're full of beans. And this will get your website eliminated with the famous "click of death" from the visitor.

Rule Number 6: Keep Your Website Engaging.

One of the fastest ways to lose your prospect's attention is to fail to focus on his favorite subject: HIM or HER! The word "You" has been called the most powerful word in the English language -- and for good reason. Finding ways to personalize the report -- applying each passage as if had been written for the reader -- is a key to keeping her or his attention.

Rule Number 7: Avoid Unintended Impressions and Interpretations.

Here's where insisting that others read your website copy can pay huge dividends. By the time you're ready to stick a fork in your new website sales promotion, you can almost recite it word for word -- frontwards and backwards. That means you're too close to the text (copy) to catch things that may be misread ... even things that may raise objections or implant an erroneous impression in the buyer's mind.

Website Traffic and Conversion: Your website is only one of the many million websites in the Internet competing for the online buyer's attention. And that makes it essential to get downright obsessive about getting focused traffic and converting that traffic into true buyers. This subject is covered in the second part of this article, to be published very soon. Stay tuned to our blog.

Yes ... it takes work, it takes time, and it takes money to flip a website. But do it right, and the rewards can be very satisfying.

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