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ALL
ABOUT MARKET RESEARCH - WEB LOG
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All About Market Research Blog 2004 - 2005
All About Market Research -
New Look
(Dec 10, 2007) -- We hope you like the new color combination for the website.
The idea is to first complete the new design on all the pages, and afterwards
start publishing new content. Again, please let us know your suggestions
about the type of content you would like to find here at the
AAMR website.
All About Market Research -
Update
(Nov 21, 2007) -- This website is getting updated and a general facelift as of
today. New content as well as better and faster navigation will soon
be available. We plan to add more Market Research (MR) and Business
Intelligence (BI) articles to the Library. Let us know your suggestions
and what type of content you would like. Thanks for visiting the
AAMR website.
Internet World Stats -
2Q 2007
(July 17, 2007) -- Internet World Stats has updated its data for June 30, 2007. The number
of Internet users worldwide is now estimated at 1,173,109,925 corresponding to
a penetration rate of 17.8 %. Get all the details at the Internet Big Picture page.
Internet Advertising
2007
(June 21, 2007) -- Internet Advertising is coming of age. A clear evolution can be
appreciated just by considering that in this year's Cannes film festival the
three main categories are "print", "film", and "cyber". Likewise a new breed of Advertising
Agency has appeared worldwide, specialising in the creation of beautiful websites and
Internet ads. More on these subjects may be seen at the Internet Advertising page.
Top Brands Ranking in
2007
(April 24, 2007) -- The second annual BRANDZ Top 100 Most Powerful Brands ranking was
published recently by leading global market research and consulting firm
Millward Brown. Google has risen to the top of this year's ranking, taking
the number one spot with a brand value of $66,434 million. This was followed
by General Electric ($61,880 million), Microsoft ($54,951 million) and
Coca-Cola ($44,134 million). The ranking features the top 100 brands in the
world, as measured in their dollar value. The aggregate value of all brands
in the BRANDZ Top 100 increased by 10.6% in one year, from $1.44 trillion in
2006 to $1.6 trillion in 2007. The rankings lead to the fact that as economies
become global and information more critical, intangible assets have replaced
tangibles as a major source of shareholder value. Of these intangibles, brands
are often the most valuable assets, accounting for approximately one third of
the value of today's Fortune 500 companies.
See pdf report at Brandz Top 100 Rankings.
Search Trends
Research Tool
(February 3, 2007) -- Google Labs has developed a new free research tool for tracking
trends in Internet search. It's called Google Trends, and with it you can compare
the world's interest in your favorite topics. Enter up to five topics and see
how often they've been searched for on Google over time. Google Trends also
displays how frequently your topics have appeared in Google News stories, and
which geographic regions have searched for them most often.
See it at
Google Trends.
World Economic Forum
Technology Pioneers 2007
(December 4, 2006) -- The World Economic Forum has selected 47 visionary companies as
Technology Pioneers 2007. Each of the selected companies is involved in the
development of life-changing technology innovation and has potential for
long-term impact on business and society. The companies' products include
microscopic pill cameras, bio sensors that localize landmines and implantable
medical devices for the treatment of brain tumours.
See the
2007 Tech Pioneers.
Technorati
Claim
(December 12, 2006) -- Today we have placed a claim for our blog in Technorati.
See the claim at Technorati Profile.
World Economic Forum
Technology Pioneers 2007
(December 4, 2006) -- The World Economic Forum has selected 47 visionary companies as
Technology Pioneers 2007. Each of the selected companies is involved in the
development of life-changing technology innovation and has potential for
long-term impact on business and society. The companies' products include
microscopic pill cameras, bio sensors that localize landmines and implantable
medical devices for the treatment of brain tumours.
See the
2007 Tech Pioneers.
All About Market Research
website
(October 25, 2006) -- A New Look has been implemented to all the website pages.
We hope that you like it. New content has also been added. One of
the new pages is about Social Networks, a hot subject right now in Internet.
Another page is about web analytics, a research tool.
Visit the
Social Networks page.
All About Market Research
website
(August 27, 2006) -- New content is being added to the website and older pages are being
updated and their layout improved. Selecting the best content is difficult.
Please give us your opinion on what to add and what to delete. Thanks.
Use the
contact form.
Philippine Internet Cafes Evolving Rapidly to Value-Added Service Businesses
(July 14, 2006) -- The Internet cafe industry in the Philippines is rapidly transforming
from its roots as simple LAN shops and networked cafes into complete business
centers equipped with various value-added services, according to market research
by IDC. Costly PCs and Intenet access help make Internet cafes a growing niche market,
with top services including online gaming, Internet surfing and printing-scanning-faxing-copying.
Read the
IDC press summary.
Residential VoIP in
United Staes to Exceed $1bn in 2005
(August 21, 2005) -- According to preliminary findings from TeleGeography's
latest research, total subscribers in the U.S. should exceed 4.1
million by year end, generating over $1bn in gross revenues for
the year.
By the end of 2005, TeleGeography predicts that Cablevision,
Comcast, and Time Warner together will have 2 million subscribers
and nearly one-half of the total residential VoIP market.
Read the Telegeography press
release.
Top 100 Internet
Merchants Account for 53 Percent of Online Sales
(June 10, 2005) -- With sales of $51.5 billion in 2004, the Top 400 online
retailers represent 58 percent of all online sales, according to
Kurt Peters, editor of Internet Retailer, and the top 100
e-merchants account for 53.1 percent of the market, he said,
reporting data from the publication's updated rankings of the
largest retail websites. He said "after only 10 years, the online
market is rapidly approaching the concentration level of
offline," where among chain retailers the top 100 account for 63
percent of all sales.
The top 400 combined get 1.1 billion visits a month and together
shipped 401.5 million orders in 2004. The top selling categories
online were computers and electronics retailers, accounting for
28 percent of all online sales; mass merchants, 27 percent; then
office supplies retailers at 12.5 percent ;and apparel and
accessories retailers at 9.2 percent.
Chains/stores account for 38.9 percent of sales; web-only
merchants, 27.2 percent; consumer brand manufacturers, 18.8
percent; and catalog/call center merchants, 15.2 percent.
Find Page Rank without the Google
Toolbar
(February 26, 2005) -- You can find out the
Google Page Rank for any web page PR
Search and any browser, this site
features Page Rank Search, Link Popularity Checker, Google
Position Search, Yahoo Position Search, and W@P Position Search.
Try it out at: http://www.prsearch.net/
Development and
Globalization Report from UNCTAD
(February 27 2005) -- To mark its fortieth anniversary, UNCTAD published a
compact statistical reference book in pdf format called
Development and Globalization: Facts and Figures. It describes in
a straightforward manner the evolution of developing countries,
particularly in the context of globalization.
The Development and Globalization: Facts and Figures covers
subjects such as trade, investment, external finance, commodities
and manufactures, together with relevant facts about population
and other statistics, get the free report at this download link
The New MSN Search
Engine
(November 12 2004) Microsoft is committed
to improving your search experience. They offer to make it easier
and faster to find the information you need, and help you make
the most of the time you spend online with their NEW MSN Search
Engine.
Overture has been a strategic partner of MSN since 2001, and
this distribution relationship with Microsoft in the United
States and internationally has been extended through June 2006.
This means Microsoft's advertising program is still under
development. Below is the link to the new MSN SE, give it a
try.
Test drive the MSN Search
here
The
Internet Activity Index
(November 18, 2004) -- The Online
Publishers Association (OPA) released today the Internet Activity
Index (IAI) for October 2004. The Index divides and tracks
Internet usage among four distinct activities - Content,
Communications, Commerce and Search - and was produced in
conjunction with Nielsen//NetRatings. It is published monthly by
the OPA. The October 2004 data revealed that Content held its
position as the leading online activity as measured by share of
time spent online.
In October, 40.2% of time spent online was spent on Content,
followed by Communications at 39.8%, Commerce at 15.8% and Search
at 4.3%. Commerce and Search were the only two categories to
register increases in share of time spent in October 2004 versus
September 2004, from 15.2% to 15.8% and from 4.0% to 4.3%,
respectively.
IAI -
October,2004
The
New Internet Activity Index
(August 26 2004) - The Online Publishers Association (OPA) announced
today the launch of the Internet Activity Index (IAI), a new way
of looking at consumer engagement online developed in connection
with Nielsen//NetRatings.
The IAI divides Internet usage
into four distinct activities: Content, Communications, Commerce
and Search. By tracking share of time spent on each activity on a
monthly basis, the Index provides a benchmark for charting the
relative impact of changing market dynamics on these segments as
the Internet continues to evolve.
"Since its initial use
primarily as a communications medium, the Internet has evolved
into a platform that supports many types of activities and many
different business models," said Michael Zimbalist, president of
the Online Publishers Association. "It will be fascinating to
track macro-level shifts in online activity through the IAI and
gain a greater understanding of the level of engagement online
consumers have with respect to each of these key
segments."
To read the complete story (Press Release)
and to see the full Internet Activity Index, visit the Online Publishers Association
Website.
OPA website here
New
Kid in the Blog Street
January 30 2006 -- Blogs, which often provide commentary on content found
elsewhere on the Web and provide links to it, are important to
monitor as well. A fairly new site, Technorati, enables you
to type in your company's Web site or product Web site, or that
of your competitors, and see in real time what everybody's saying
about your or your competitor's site. Not only will this show you
who's linking, but also when the links went live.
See Jupiter Report
This page features Internet
market research news and updates to this website. This
Web Log also reports on other blogs that cover web market
research and marketing related subjects.
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