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Internet Advertising News and Reports
Internet Advertising has
experienced an impressive growth in recent years. Following are
selected information sources on the subject.
Interactive
Advertising Bureau (IAB)
Online advertising revenue in the first half of year 2005
totaled $5.8 billion - 26 percent more than in the first half of
2004, according to figures issued Monday by the Interactive
Advertising Bureau (IAB) and PricewaterhouseCoopers. Search
advertising revenue reached $2.3 billion, or a 27 percent
increase over first semester 2004. Search accounted for 40
percent of revenue, followed by banners and classified at 20
percent and 18 percent, respectively. Find information since 1999
on Internet Advertising at the Interactive
Advertising Bureau archives.
eMarketer Articles and
Reports
This research agency publishes daily online summaries.
Internet Ad Spend To Grow 7.6 Percent
- U.S. Online Sales Expected
to Hit $172 Billion in 2005 -
Jun 29, 2005 - Web
advertising, OTHER than paid search listings, is expected to grow
7.6 percent this year, while ad spending across all media likely
will rise 3.4 percent this year, according to TNS Media
Intelligence.
In the aftermath of the dot-com
bust, measured Internet ad spending bottomed out in 2002 at $5.2
billion dollars. However, in 2003, expenditures jumped 17.6
percent, and last year we saw an increase of 21.4 percent over
the prior year. During the last two full years, the net increase
has been more than $2.2 billion dollars.
Over the past four years, the
traditional brands have grown their total online ad spending by
50 percent, from $2.8 billion to $4.2 billion. On a share basis,
these brands now account for 57 percent of total ad spending on
the Internet, versus 48 percent in 2001. Please note that
Internet ad projections don't include paid search advertising,
which comprises nearly one-half of all online ad spending.
For more Internet Industry information see Internet
Advertising.
