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Internet Use Continues to Rise in Pharmaceutical
Market Research, According to Medefield Study
NEW YORK, Sept. 8 /2005 --
Medefield announced results of a study that compared how
pharmaceutical researchers around the world are using Internet
research relative to other methodologies. The analysis showed
that use of the Internet as a chosen method of data collection
for pharmaceutical market researchers continues to rise, with
this growth appearing to be primarily at the expense of telephone
interviewing.
Researchers have different reasons for opting for one research
methodology over another, but those most often cited for choosing
the Internet were speed and cost. Other important factors given
were accessibility to physician samples, data accuracy and ease
of use.
Market researchers responded that their use of the Internet as a
method of data collection would increase if they had access to
larger physician samples/panels. This was deemed an especially
crucial factor to European respondents, as was proof of Internet
data credibility.
The survey results are based on the responses of 150 market
researchers/business analysts from around the world.
About Medefield
By providing access to the largest physician e-research
community in the world, Medefield provides its client-agencies
with both reliability and simplicity in conducting Internet-based
research, globally as well as locally.
Medefield America, based in New York, services the needs of
North American clients whereas Medefield Europe, based in London,
is the point of contact for agencies in Europe, Asia and Latin
America. For further
details, please visit www.medefield.com.
For more information,
please contact:
In North America:
Johanne Guarda, Vice President, Medefield America
johanne.guarda@medefield.com,
514-938-2608
In Europe:
Mo Rice, Account Director, Medefield Europe
mo.rice@medefield.com
44 207 958 9835
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