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Market Research Libraries
Public and private libraries are a good source of information
for doing market research. Below is a useful take-off list of
online and offline libraries.
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COLLEGE AND UNIVERSITY LIBRARIES
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 Textbooks and articles for market research from
academia
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MIT Marketing
Reference Guide
This guide
includes some of the most frequently used and most
useful resources for researchers in the field of Marketing.
Rutgers University
Market Research Library
Features
pointers to several important sources of statistical data
on income, consumption, and demographics, to help you define
and understand the market for your product or service.
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PUBLIC LIBRARIES
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Many Free Resources are Available at the Public
Libraries
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The Internet Public Library
The IPL site
has been redesigned to make it accessible to persons with
disabilities. Accessibility elements include: cascading stylesheets
for content presentation, top of page breadcrumb navigation and search
mechanism, content headings and subheadings, meaningful link phrases,
alt tags, no-script alternatives to javascript, accesskey-based navigation,
and skip links.
New York Public
Library
Market
Research Information and Guides available at
the Science, Industry and Business Library.
SBA Marketing
Research Guides
According to
the American Marketing Association, marketing
research is the systematic gathering, recording, and
analyzing
of data relating to the marketing of goods and services.
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REFERENCE LIBRARIES
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Links to selected online and offline
Libraries
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Library Spot
A free
virtual library resource center for educators and students,
librarians and their patrons, families, businesses and just
about
anyone exploring the Web for valuable research
information.>
Yahoo Reference
Libraries
A list of
library sites reviewed by Yahoo!
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SUBSCRIPTION LIBRARIES
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Find the books and articles you need
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Questia Online
Library
Questia is
the World's Largest Online Library of Books plus
Tens of Thousands of Journal Articles. Suscription required.
Libdex Newspaper
Directory
Links to
selected newspapers and magazines.
Media
Jumpstation
Search for
all United States media websites here by media type, by
geography, or by key word. A great resource for your research
work.
News
Directory
Search this
free directory of newspapers, magazines, television stations,
colleges, visitor bureaus, governmental agencies and more can
help you
get to where you want to go, or find sites you didn't know
about.
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