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Marketing Research Tutorials,
e-Learning Tips and Guides
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help for doing your own market research -
This page contains external links to market research related tutorials.
For the best-of-breed articles in statistics, marketing research, surveys,
polls, focus groups, online survey methods, and other market research
technologies please visit the Online Market
Research Library.
Adobe Acrobat
Reader
You will
need Adobe Acrobat Reader to read many of these
tutorial files.
If you do not have it get it here - it's
free.
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MARKET RESEARCH TUTORIALS
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Online
Research Tutorial
Complete online research tutorial from the
University of Pennsylvania
that covers working with topics, the types and sources of
information,
locating and evaluating information, and available
documentation.
Market Research Tutorial
Tutorial on How To Understand Your Customers.
OSU
Research Tutorial
A free, "teach yourself" tutorial that lets you
improve your
Internet Research Skills, written by the Oregon
State University Valley Library.
Statistical Support
Tutorials and help from the U. of Texas at
Austin.
Virtual Training Suite
A set of free online tutorials, in 40 subject
areas, designed to
help students, lecturers and researchers improve their
Internet
information literacy and IT skills.
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INTERNATIONAL TRADING TUTORIALS
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International Trade Tutorial
Obtain a better understanding of how to succeed in
e-trading.
Research
Assistance
Information
and help from the University of Kansas.
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INDUSTRIAL AND TECHNICAL TUTORIALS
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Researching an Industry or a Specific
Company
An organized
step by step procedure to learn about an industry
or a specific company is provided. If you are only interested in
a
specific company, start at Step 8, then lightly cover some of
the
other areas to learn about industries the company operates
in.
This useful site is one of several owned by Polson
Enterprises.
How to
Conduct a Patent Search
A tutorial
for conducting a preliminary patent search prior to
enlisting a patent agent or patent attorney to file a
patent.
How
to find Industry Portals
Links to
many Industry portals very useful to those
in the industry, researchers, and investors.
How to
Research a Company from its Products
Learn More
About a Company by Examining its Products.
How good is your
Internet Marketing Strategy?
How much is it producing each month, or is it
costing you money? If so, then it's time to
think seriously in doing Market
Research.
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