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Mass Media
Market Research Evolution

Mass media is a term used to denote media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation or state). It originated in the United States in the 1920s with the advent of nationwide radio networks and mass-circulation newspapers, although mass media was present before the term became common. Internet is today absorbing and displacing the traditional mass media among certain social groups.


spacerIndustry Research Sources

The Media Industry in the U.S. generates over $800 billion of spending per year across 12 major segments:

⋅ Broadcasting
⋅ Business to Business Media
⋅ Cable
⋅ Education
⋅ Entertainment
⋅ Business Information
⋅ Internet
⋅ Yellow Pages & Directories
⋅ Newspapers
⋅ Out of Home Media
⋅ Consumer Books
⋅ Direct Marketing

The Media Industry today is Globalized and is present in every country of the world. Market research identifies location, size, growth, characteristics, local spending, and business opportunities in the target markets.

Mass Media in Wikipedia
Definition, history, and evolution of the mass media.

FCC, Federal Communications Commission
The FCC Media Bureau develops, recommends and administers
the policy and licensing programs relating to electronic media,
including cable television, broadcast television, and radio in the
United States and its territories. The Media Bureau also handles
post-licensing matters regarding Direct Broadcast Satellite service.

The Mobile Phone as Mass Media (Part 1)
Differing from the internet, mobile as the 7th
mass media channel is similar to the five legacy mass media,
economically viable with a stable business model.

Mobile Phones as Mass Media (Part 2)
In the early 2000's we get to know the seventh
mass medium and the second interactive media: the mobile.
Mobile media, like the Internet before it, is capable of
swallowing up all of its older siblings, even the Internet itself.

Mobile Phones as Mass Media (Part 3)
The mobile phone as mass media, advertising models
and the creative challenge.

Travel and Tourism Industry - Research Guide
From the University of Pennsylvania Library a series of useful links
to information sources for the travel and tourism industry.

QuoteMedia is a leading Internet software developer and syndicator of unique, private
labeled financial content and streaming financial data solutions to media, corporations,
on-line brokerages and financial services companies.

Market Summary, top travel news, trip planning ideas and
lots more selected by Yahoo.


spacerMarket Research Reports and News

The Financial Markets Research Center at Vanderbilt University was founded in
1987 to foster scholarly research in financial markets, financial instruments,
and financial institutions. Research of the Center may focus on participants in
financial markets, such as brokers, exchanges, and financial intermediaries, on
businesses needing financing, and on appropriate regulatory policy.

Financial Insights provides industry business leaders with informed opinions on the
technologies required to create a competitive advantage. Research covers topics
of strategic importance to banks, insurance companies, asset management firms,
securities brokerages, and diversified financial institutions globally. This research is
used to guide internal investment decisions, help in planning for future technology
needs, benchmark against competitors, and stay current on solution offerings.

Financial Markets Center
The Financial Markets Center provides research and education resources to citizen
organizations, policymakers, scholars and journalists interested in central banks
and the financial sector. The materials at this website include analytical reports,
data sets, teaching tools and an extensive archive of Federal Reserve records.

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spacerLinks to selected sources of information

Google Travel Directory
Links targeted to the travel and recreational fields.

Yahoo Reference Libraries
A list of Financial news by Yahoo!


spacerFind the books and articles you need

Questia Online Library
Questia is the World's Largest Online Library of Books plus
Tens of Thousands of Journal Articles. Suscription required.

Libdex Newspaper Directory
Links to selected newspapers and magazines.

Media Jumpstation
Search for all United States media websites here by media type, by
geography, or by key word. A great resource for your research work.

News Directory
Search this free directory of newspapers, magazines, television stations,
colleges, visitor bureaus, governmental agencies and more can help you
get to where you want to go, or find sites you didn't know about.

Page updated
17 Sept 2013

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Copyright © 2004-2013, Miniwatts Marketing Group. All rights reserved worldwide. Page updated on Sept 17, 2013.