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Market Research Evolution
Mass media is a term used to denote media specifically conceived and
designed to reach a very large audience (typically at least as large as
the whole population of a nation or state). It originated in the United
States in the 1920s with the advent of nationwide radio networks and
mass-circulation newspapers, although mass media was present before
the term became common. Internet is today absorbing and displacing
the traditional mass media among certain social groups.
TRADITIONAL MASS MEDIA RESEARCH
Industry Research Sources
The Media Industry in the U.S. generates over $800
billion of spending per year across 12 major segments:
⋅ Business to Business Media
⋅ Business Information
⋅ Yellow Pages & Directories
⋅ Out of Home Media
⋅ Consumer Books
⋅ Direct Marketing
The Media Industry today is Globalized and is present in every country of
the world. Market research identifies location, size, growth, characteristics,
local spending, and business opportunities in the target markets.
Mass Media in
Definition, history, and evolution of the mass media.
FCC, Federal Communications
The FCC Media
Bureau develops, recommends and administers
the policy and licensing programs relating to electronic media,
including cable television, broadcast television, and radio in the
United States and its territories. The Media Bureau also handles
post-licensing matters regarding Direct Broadcast Satellite service.
The Mobile Phone as Mass
Media (Part 1)
Differing from the internet,
mobile as the 7th
mass media channel is similar to the five legacy mass media,
economically viable with a stable business model.
Mobile Phones as Mass Media
In the early 2000's
we get to know the seventh
mass medium and the second interactive media: the mobile.
Mobile media, like the Internet before it, is capable of
swallowing up all of its older siblings, even the Internet itself.
Mobile Phones as Mass Media
The mobile phone
as mass media, advertising models
and the creative challenge.
Travel and Tourism Industry -
University of Pennsylvania Library a series of useful links
to information sources for the travel and tourism industry.
QuoteMedia is a
leading Internet software developer and syndicator of unique, private
labeled financial content and streaming financial data solutions to media, corporations,
on-line brokerages and financial services companies.
top travel news, trip planning ideas and
lots more selected by Yahoo.
HOTEL AND HOSPITALITY MARKETS
Market Research Reports and News
Markets Research Center at Vanderbilt University was founded in
1987 to foster scholarly research in financial markets, financial instruments,
and financial institutions. Research of the Center may focus on participants in
financial markets, such as brokers, exchanges, and financial intermediaries, on
businesses needing financing, and on appropriate regulatory policy.
provides industry business leaders with informed opinions on the
technologies required to create a competitive advantage. Research covers topics
of strategic importance to banks, insurance companies, asset management firms,
securities brokerages, and diversified financial institutions globally. This research is
used to guide internal investment decisions, help in planning for future technology
needs, benchmark against competitors, and stay current on solution offerings.
Markets Center provides research and education resources to citizen
organizations, policymakers, scholars and journalists interested in central banks
and the financial sector. The materials at this website include analytical reports,
data sets, teaching tools and an extensive archive of Federal Reserve records.
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TRAVEL MARKETS LINKS DIRECTORIES
Links to selected sources of
Google Travel Directory
targeted to the travel and recreational fields.
A list of
Financial news by Yahoo!
Find the books and articles you need
the World's Largest Online Library of Books plus
Tens of Thousands of Journal Articles. Suscription required.
selected newspapers and magazines.
all United States media websites here by media type, by
geography, or by key word. A great resource for your research
free directory of newspapers, magazines, television stations,
colleges, visitor bureaus, governmental agencies and more can
get to where you want to go, or find sites you didn't know