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All About Market Research
Site and Surfing Guide

Welcome to the All About Market Research web site, your guide to the best tools, tips and coaching for Internet Marketing success. Here we spill the beans on news, resources, tools and tips for making your Internet Marketing work more productive.

Read the following notes to achieve the maximum benefits from your visit. They provide a detailed explanation of the site architecture, provide a summary of the site content, and give you research suggestions. They will save your time navigating.

The All About Market Research web site (AAMR for short) is divided into several sections, each one providing specific market research information and resources. All pages have a user friendly surfing menu at the bottom of each page and most main pages have content links on the left hand column. We hope you enjoy visiting our website and find it useful. Your feedback, suggestions, ideas, and contributions are welcomed, use this contact form.

This is a new website and we are including new content and rearranging the sections frequently. Your patience and understanding will be compensated with better content each time you visit.

For your convenience, please bookmark this site (control+D) and remember to refresh (this means to reload) the pages often in order to see the latest updates. Likewise subscribe to our free newsletter for news about market research and updates to this website.

The following content is featured in this surfing and site guide:

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The future of marketing research belongs to the Internet, according to many traditional research companies. The primary reason to consider conducting marketing research on the Internet is the high quality of the data and the speed in obtaining and processing.


Market Research can be described as an activity that involves the collecting and interpreting of information about peoples' attitudes and behaviors relating to products and services and also political and social issues.

Market Research provides the opportunity for interested persons to learn more about the market in which they operate. It allows the public to communicate their own ideas and opinions back to the organisations performing the research.

Traditional Market Research field work is done by Interviewers. Interviewers are generally part of a Team. They use specifically designed questionnaires and followed very specific instructions, which should be strictly adhered to.

Interviewers talk to all types of people about a great variety of subjects. Today Market Research is done mainly by the Internet, with online tools and specialized software that saves time and insures unbiased results.

eMarket Research can be used for collecting almost any kind of quantitative market research data including:

* Tracking advertising effectiveness

* Monitoring product and brand usage

* Market sizing and brand penetration

* Media and readership surveys

* Consumer profiles

* Market feasibility studies

* Corporate image studies

* Public opinion polls.

Interviewers play three main roles in traditional Market Research:

The first involves making the initial contact with a potential respondent. Methods of contact vary from telephone, door to door and shopping centers. In all forms of contact, making the potential respondent feel, at the least, at ease and positive about cooperating in an interview, is important.

The second role is conducting an interview. This requires an Interviewer to ask questions that are put to everyone in the survey in exactly the same way - and in a neutral manner that does not imply any expectation of a "right" or "wrong" answer.

The third role is to record all the relevant responses (i.e. what the respondent says and/or does) as accurately as possible. This means Interviewers act as "tape recorders" when recording "in-depth" interviews or responses to open-ended questions.

In both Traditional and Online Market Research the main aims are to provide:

* Quality market research

* Accurate and reliable information

* A fast turnaround of results

* Superior client service

It is important to point out that Internet usage and population data go hand in hand. In order to determine the Internet Penetration Rate (IPR) for each country and region of the world we require accurate demographic data. The population figures are updated regularly and correspond to the best estimates available for 2005. World population estimates have been updated on January 2005. Adjustments are made yearly or when census data becomes available. The population figures are based on the data contained in the excellent website:, published by Stefan Helder, where you can also find detailed demographic information for many towns and cities for all the countries of the world.

Special note on China: Hong Kong (Xianggang) and Macao (Aomen) are part of China, but these territories are reported separately for Internet Usage Statistical purposes. Therefore the total estimated current population for China of 1,295,480,400 is reduced to 1,288,307,100 in the tables and charts.

The internet usage information displayed comes from various sources: mainly from data published by, Nielsen//NetRatings and by the International Telecommunications Union (ITU). Additional sources are the local NIC, local ISP, and other trustworthy and reliable research sources. Nielsen's data corresponds to the home plus work panel current total digital media universe estimate. For growth comparison purposes, usage stats from ITU for the year 2000 are utilized, when available, as explained above in 1.2.

Nielsen//NetRatings is a global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence. It covers 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. For more information, please visit

International Telecommunications Union (ITU) is an international organization established in 1865, which today is part of the United Nations. For further details, please visit
The usage and population data presented here are best estimates available, therefore a reasonable margin of error should be allowed for. See our Disclaimer in 1.9.


The ISO 3166-1 English short country names and codes are used in the IWS website.
As of 23 July 2003 the ISO 3166-1 country code elements for Serbia and Montenegro are:

CS (Alpha-2 code)
SCG (Alpha-3 code)
891 (Numeric-3 code)

The code elements YU and YUG representing Yugoslavia are obsolete now, and their use in applications of ISO 3166-1 should be phased out. The deletion of Yugoslavia from ISO 3166-1 also leads to the exclusion of the name in ISO 3166-3. See the official ISO country list

1.7 GROSS NATIONAL INCOME (GNI) World Bank Atlas Method

In calculating Gross National Income (GNI—formerly referred to as GNP) and GNI per capita in U.S. dollars for certain operational purposes, the World Bank uses the Atlas conversion factor. The purpose of the Atlas conversion factor is to reduce the impact of exchange rate fluctuations in the cross-country comparison of national incomes.

Data from this web site may be cited freely, giving due credit to the original data sources and establishing a link back to . A notice of publication will be greatly appreciated, and might be rewarded with a link from AAMR back to your website.

For citing information sources, we recommend following the
Duke University Guidelines .

Most if the data in this site comes from independent sources found displayed freely in the wide world web. All the information has been consolidated by
AAMR, giving due credit to the corresponding original sources when known and establishing a link back if possible. AAMR supplies and displays the data and statistics in good faith but does not guarantee its accuracy, suitability or provenience.

In the event that any owner of the information cited or the sources opposes the publication of specific data, please let us know by advising our webmaster. We will promptly remove said data from our web site.

Hypertext Links
This site contains links to sites operated by third parties over which we have no control.
AAMR makes no representations whatsoever about any other Web site that you may access through this one. Links imply neither that AAMR is affiliated with or otherwise endorses any third parties nor that it is legally authorized to use any trademark, trade name, logo, or copyright symbol displayed in or accessible through the links, or that any linked site is authorized to use any trademark, trade name, logo, or copyright symbol of AAMR.

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The second section is the world regional country pages, an international directory featuring over 233 countries and regions of the world, organized into ten web pages. Individual country and regional pages feature maps, information, and links to local search directories for the corresponding countries and regions.

The best way to find a specific country is to go directly to the
alphabetical country list and from there to click on the specific country name.This alphabetical country list has been enhanced with the symbol for each country or region, the current number of internet users and the IP Count.


Each country (or region) entry has a header with the following information:
Country name.
Country ISO 3166 short code.
Country population.
Country PCI (per capita income).
Country capital city.
Internet users of the country or region.
Date and source of the information.
Internet penetration for the country.

This line will be in red for countries or regions with penetration rates over 50%.
Broadband subscribers.
Number of ISP (Internet Service Providers).

In the extent that fast Internet (broadband) usage data becomes available, this
information will be included in each country data box. Number of subscribers
data comes from ITU, mainly, and the number of ISPs (Internet Service Providers)
comes from various independent survey sources.

See two country "data box" examples below:
The best way to quickly find any one of the 238 countries included in the site is to go to the country
alphabetical list, and to click on the country name. A country list by geographical areas is also available. Another list is available showing the countries ranked according to the latest "Digital Access Index" data.

The digital access index is a vital reference for governments, international development agencies, non-governmental organizations and the private sector to assess national conditions regarding information and communications technology (ICT) in each country.

The main source for economic data and statistics is the
World Bank.
Gross National Income per capita (GNI p.c.) for year 2002 is shown for most countries. Details

Broadband or high speed Internet is generally defined as a transmission capacity that is faster than primary rate ISDN, at 1.5 or 2.0 Mbit/s. 256 kbit/s is generally taken as the minimum speed, according to Recommendation I.113 of the ITU Standardization Sector. In some countries 128 kbit/s is taken as the minimum speed and in some statistics ISDN usage is included in broadband figures.

Broadband (Fast Internet) access worldwide is mainly by means of Cable or DSL lines. This type of access is gaining more subscribers each day and is changing trends. Broadband subscriber data for each country or region of the world, as such figures become available.
See broadband news

Global Village of the Internet has no physical frontiers and is divided only by languages. People speaking the same language show an inclination to form their own online community no matter what country they happen to live in. The latest estimated figures of the number of people online in each language zone (native speakers) may be seen in our sister site.

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The statistics and demographic information displayed constitute valuable information for anyone involved in Internet Market Research. Most of our content is free, for personal use as well as for work purposes. Under each individual country a link has been included to the official statistics page for that country (in English when available). Additional useful Market Research links, guides, and tips may be found

Other pages useful for Internet Marketing are:

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4. THE AAMRNEWSLETTER - Privacy Policy
For receiving free information regarding changes in this web site as well as other free Internet Market Research information, tips, news and other information of interest, please subscribe to the All About Market Research Newsletter here. Your name and address will be kept confidential and private. Under no circumstances will we share, rent or sell a subscribers email address. Click here to get your free subscription.

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©Copyright 2004 - 2013, Miniwatts Marketing Group. All rights reserved.

The Internet Coaching Free Library The object of this section is to offer free help, tips, advice, resources and guidence (coaching) about Internet Marketing Research. It is a free resource and features useful articles and links on the subjects listed below:

Your suggestions regarding the articles are welcomed. Tell us what articles you liked best, or what additional content you would like us to publish.

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Copyright © 2004 - 2013, Miniwatts Marketing Group. All rights reserved.

This site contains several pages about Search Engines and coaching on this important sububject in Internet Marketing today. The pages and links are given below. Each names contains the description of the page:


    Industry Stats
    This section contains links to industry information and stats.
    Please support our advertisers, who help fund and keep this website free.

    Other useful sections to visit are:
    The Webmaster Tools and eMarketing Tips

    The Software Gallery
    This section features several recommended software programs.
    You are invited to visit the page and make use of the free trials.
    Again, your support to the sponsors helps keep this website free.

    TIP: if you want a good and useful pop-up blocker, get the
    Google toolbar. It's Free and it also shows Google Page Rank
    a great information resource for Internet marketing.

    Other good alternative we recommend to block pop-ups
    and pop-unders is to use a browser that stops the pops
    and is secure like the new
    Mozilla Foundation Firefox .
    We also suggest using
    Opera, a fast browser that blocks
    all the pop-ups and pop-unders and is free to download.

    Another fast browser that is freeware, compatible with IE
    and that also blocks pop-ups is the
    avantbrowser. A
    similar browser is
    myIE2 which is also freeware.

    NEW WEB LOG (What's New Page)
    Blog has been added to the site in order to report changes,
    and updates regarding statistics at the site. We feel that this
    blog is a useful resource for our frequent visitors. Clicking this
    Blog, a new window will open with the web log.

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CONTACT INFORMATION: please write to:
"editor" at "allaboutmarketresearch" dot com

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All About Market Research here is a free Directory for Internet Market Research. Its aim is to provide tools, help, guides and advice regarding Internet market research to the business community, the academic community, and to the general public.

Because of the dynamic nature of the Internet, this site is frequently modified with updates whenever new information becomes available, and the old data is removed. If you have any comments regarding this site or if you wish to suggest additional subjects or topics, please feel free to send us a message using the email: "editor" "at" "allaboutmarketresearch" "dot" "com"

Thank you for visiting the
All About Market Research web site!

About Us
The All About Market Research website is owned by Enrique de Argaez, MBA, PE, the webmaster, who created it and registered the domain name on November 28, 2004. His LLC company is Miniwatts de Colombia Ltda. aka Miniwatts Marketing Group. Headquarters are located at Calle 140 # 7-C-10, Local 41, in Bogota, Colombia. The phone number is +(57)+(1) 603-8155.
email: editor "at" allaboutmarketresearch "dot" com

All About Market Research - Web Site Directory

Market Research - Information Sources
Academic Market Research | Associations | Blogs | Events | Forums | Market Research Directories
Market Research Libraries | Market Research News | Magazines | Newspapers | RSS | Site Links

Market Research - Tools, Training and Services
Search Engines | Software | Statistics | Panels | Surveys | Polls | Market Research Services
Internet Research Tools | Translation Tools | Research Tutorials | Research Courses

Market Research - News and Reports
Financial Markets | International Organizations | Mass Media | Internet Advertising | Internet Publishing
Social Networks | Pharmaceutical Industry | Travel Industry | Retail Industry | Telecommunications

Market Research - International Internet
Africa | Asia | America | Central America | South America | Caribbean
Europe | European Union | Middle East | Australia and South Pacific

The Internet Market Research Library
Internet Growth and Stats | Internet Market Reports | Statistics | Market Research Library
Market Research Sources | SEM | SEO | White Papers | Web Analytics | Technology

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Copyright © 2004-2013, Miniwatts Marketing Group. All rights reserved worldwide. Page updated on Sept 15, 2013.